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Introduction to Advanced Retail Metrics & Peer Grouping

Whether you’re a retail analytics novice or have been leveraging the data for years, sage advice can be found in our new interview with ShopperTrak’s Senior Director of Advisory Services, Brian Field. In this interview, Field zeroes in on two must-know advanced retail metrics: STAR – that’s Shopper-To-Associate-Ratio – and Sales-per-Shopper. He details the particular...

by Bill McCarthy on 5-27-16 in Industry Trends

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