retail operations Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
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For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends
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Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends
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Brick-and-Mortar Suits Online Store Retailer, Bonobos

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: Dunn has added an experiential component to Bonobos, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobo’s brick-and-mortar alternative. The innovative spaces are...

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On Traffic Adoption & Company Culture, Two Retailers’ Perspectives

Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving...

Brian Field
by Brian Field on 2-24-17 in Industry Trends
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Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Why the In-Store Experience Still Matters

Think back to ten years ago. If you knew then how e-commerce would impact your business today, would you have as many store locations as you do now? Would your spaces be as big? Our friends at Bain & Company asked us this very question. Within moments, we felt reassured in our belief that, despite...

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Sneak Peek: Best Practices in Field Adoption, a Retail Summit Workshop

We’re excited to share information about a highly anticipated new workshop at Retail Summit 2016: Best Practices in Field Adoption. Led by the team that runs ShopperTrak’s field adoption efforts, this session is ideal for Operations professionals who want to instill a “culture of traffic” in their organization. In this interactive workshop, you’ll hear directly...

by Kevin Kearns on 3-29-16 in Industry Trends
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Creating Omnichannel Fulfillment Strategies, How One Retailer Did It

It’s no secret that “going omnichannel” is a significant challenge for most retailers, which is why it’s important to learn from exemplary retailers who succeed in creating omnichannel fulfillment strategies in today’s increasingly technological landscape. In the most recent edition of STORES Magazine, Craig Guillot investigated American Eagle Outfitter’s (AEO) innovative omnichannel fulfillment strategy.  In...

by Dana O'Neill on 3-1-16 in Industry Trends
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Retail Scheduling 101

When developing your store schedule, it’s easy to get lost in managing both payroll spend and associate hours. One key point I’ve stressed in previous posts, and throughout my professional career, is to mind the balance between associates and shoppers. This means you should avoid cutting payroll as a way to save money. While cutting...

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Retail Traffic Adds Context to Performance Evaluations

The end of the holiday season means more than just store cleanup and clearance sales – it marks the beginning of the annual ritual of store team performance evaluations. Throughout my retail career – from stock person to store manager and beyond – it was a time to reflect on the year, review individual and...

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