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Article

4 Competitive Advantages of Retail Traffic Counting

by Bill McCarthy on 02-23-18

Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...

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Article

Before Scheduling Your Retail Staff, Consider These 4 Factors

by Brian Field on 09-01-15

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

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