retail trends Archives - ShopperTrak
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Preview: 2017 Super Saturday Shopping Trends

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

Brian Field
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No question: Black Friday Still Retail’s Biggest Day

America’s Busiest holiday shopping day prevails — Black Friday shopper traffic results are promising As shoppers continue to flood the doors of retail stores across the nation during this hugely influential weekend of holiday shopping, ShopperTrak data analysts are taking the morning to review Black Friday shopper traffic trends thus far. With Black Friday shopper traffic...

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Canadian Black Friday, Shopping Trends Analysis

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

Brian Field
by Brian Field on 11-17-17 in Industry Trends
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3 Data-Driven Insights into Black Friday Foot Traffic 2017

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

Brian Field
by Brian Field on 11-8-17 in Industry Trends
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2017 Holiday Shopping Prediction: Top 10 Busiest Days

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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How Store Traffic Directly Affects Staffing, Labor Hours

Understanding in-store traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Increasing Retail Profitability Between Back-to-School and Black Friday

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Leveraging Data and Scheduling Associates, Key for Successful Retailers

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

Brian Field
by Brian Field on 6-30-17 in Industry Trends
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The Busiest Shopping Days for Brick-and-Mortar Retail

Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales. And, while...

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ShopperTrak Retail Summit 2017 Recap

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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