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2017 Holiday Shopping Prediction: Top 10 Busiest Days

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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How Store Traffic Directly Affects Staffing, Labor Hours

Understanding in-store traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Increasing Retail Profitability Between Back-to-School and Black Friday

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Leveraging Data and Scheduling Associates, Key for Successful Retailers

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

Brian Field
by Brian Field on 6-30-17 in Industry Trends
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The Busiest Shopping Days for Brick-and-Mortar Retail

Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales. And, while...

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ShopperTrak Retail Summit 2017 Recap

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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Shoppertrak’s Annual Retail Summit, Welcome

Exclusive conference explores how brick-and-mortar retailers can successfully navigate the changing retail landscape Now in its 13th year, ShopperTrak’s annual Retail Summit, a complimentary, retailer-only event at the Palmer House Hilton in Chicago, begins today.  The annual event provides retailers with thought-provoking insight into the retail industry – including commentary from industry experts and a closed...

by Bill McCarthy on 6-7-17 in Events
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Top 9 Reasons to Attend ShopperTrak’s Retail Summit 2017

Join us on June 7 at the Palmer House Hilton in Chicago for ShopperTrak’s Retail Summit 2017, which provides retail leaders with 3 days during which to explore cutting-edge ideas, speak freely, question long-held assumptions, and work together to envision a future of retail that adapts to the preferences of contemporary shoppers. To learn more,...

by Bill McCarthy on 5-18-17 in Events
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Six Ways to Drive Store Associate Effectiveness

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Blending Physical and Digital Channels is Just the Beginning

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

Brian Field
by Brian Field on 4-27-17 in Industry Trends
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