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Article

Leveraging Mobile to Drive Omni-Channel Retailing

by ShopperTrak on 05-14-15

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

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Article

Shopper Loyalty Programs Done Right

by ShopperTrak Editors on 04-29-15

Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone.  Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home.   In order to understand this shift, it’s important to first acknowledge the following trends...

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