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Optimizing Opportunities: Johnston & Murphy, a Luxury American Shoe Brand

Earlier this week, Johnston & Murphy, a luxury American shoe brand, was featured in STORES Magazine profile on the company’s success with boosting sales and service through leveraging ShopperTrak’s analytics. Read the original article below to see how Johnston & Murphy used retail analytics to not only increase conversion rate (sales), but to offer better...

by Kevin Kearns on 5-19-16 in Industry Trends

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