ShopperTrak Retail Forum 2019 RecapRead more
The 4 retail functions that thrive on shopper traffic dataRead more
Store-y telling: why stores are retailers’ biggest media assetsRead more
Pushing the boundaries: What next for retail traffic analytics?Read more
All day and all of the night: shopping malls’ new mantraRead more
Amazon Prime Day Has Zero Impact on Store TrafficRead more
Customer Service Excellence Using Traffic DataRead more
Retail Analytics Benefits: 5 Retail Pros who need Traffic DataRead more
Shopper visits, busiest hours, and retail activity patterns remain consistent This year, in keeping with the Black Friday shopping trends of the past few years, ShopperTrak anticipated that shopper visits would, once again, be down several percentage points YOY on Black Friday and Thanksgiving night. However, the preliminary Black Friday traffic results that came rolling in...
Just in time for Black Friday, which is ShopperTrak’s predicted busiest shopping day of the year, we’ve conducted an analysis of historical Black Friday shopping trends in order to glean meaningful takeaways for retailers. Our top three insights are revealed below. Before diving in, it’s important to call out one major theme we’ve noted in our...