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The Evolution of Retail Traffic Counting

Visual merchandising. Virtual merchandising. Endless aisles. Digital catwalks. Memory mirrors. Retailers are investing millions in new technologies to enhance the shopper experience and increase sales, putting a digital flare on in-store shopping. However, you still need an answer to the age-old question: does it work? More specifically, are the investments you’re making toward improving the...

by Chetan Ghai on 10-6-15 in Technology

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