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4 Competitive Advantages of Retail Traffic Counting

by Bill McCarthy on 02-23-18

Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...

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How Store Traffic Directly Affects Staffing, Labor Hours

by Bill McCarthy on 08-14-17

Understanding in-store traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Leveraging Data and Scheduling Associates, Key for Successful Retailers

by Brian Field on 06-30-17

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

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Article

For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

by Bill McCarthy on 04-19-17

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

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Brick-and-Mortar Suits Online Store Retailer, Bonobos

by Bill McCarthy on 04-06-17

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: recently, Dunn launched an experiential component of the Bonobos brand, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobos’ brick-and-mortar alternative. The innovative...

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Payroll Optimization Pt. II: Staffing Evaluations and Strategies

by ShopperTrak on 02-08-17

As a follow-up to my earlier post, which explores how retailers need to balance staff levels with cost-cutting measures, I want to examine how staffing evaluations can thoughtfully inform staffing strategy. First, be sure to review the graph in my previous post and establish where your service model falls on the continuum, as a store’s...

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Article

Associate Effectiveness Drives Seasonal Success for Apparel Retailers

by Brian Field on 09-29-16

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

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Article

Shopping Patterns: Super Saturday Retail Foot Traffic

by ShopperTrak on 12-15-15

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

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