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End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Super Saturday Shopping: Performance Recap

by Brian Field on 12-28-17

Retailers, rejoice! As reported by Mastercard, retail sales from Nov. 1 to Christmas Eve increased 4.9% versus last year – reaching the highest rate of growth since 2011 – and online sales increased more than 18%. And our Super Saturday shopping data reinforces notions of retail success, including our determination that in-store retail traffic on...

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Midseason Briefing: Top 5 Holiday Traffic Highlights 2017

by Bill McCarthy on 12-14-17

If, in the midst of all the holiday pandemonium, you happen to be a bit behind on your email, gift shopping or, say, online reading, then this post is exactly what you need. We’ve compiled a list of ShopperTrak holiday traffic highlights that’s sure to fill you in on the season’s top traffic trends. Without...

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Weather Impacts Super Saturday Shopping

by Brian Field on 12-22-16

Inquiries from retailers across the U.S. flooded our inboxes last week, as everyone, it seemed, wanted to know why Super Saturday shopping levels were not as high as many hoped they’d be. ShopperTrak and retailers alike were expecting a surge in traffic on Saturday, Dec. 17th, as well as higher levels of shopper visits throughout...

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Black Friday Weekend: Which Retailers saw High Traffic Performance?

by Bill McCarthy on 12-06-16

Certain retail categories saw greater opportunity and performance during Black Friday weekend. ‘Tis the season for shopping deals, steals, and discounts. As we reported in our previous post there wasn’t a major decline in shopper visits generally during this year’s Black Friday Weekend. However, we found that drilling into our Market Intelligence* tool revealed that a...

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Report: Five Insights about the Shifting Retail Calendar

by Brian Field on 09-26-16

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

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Shopping Patterns: Super Saturday Retail Foot Traffic

by ShopperTrak on 12-15-15

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

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