technology trends Archives - ShopperTrak
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For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends
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Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends
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Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform that aims to drive physical store sales. By utilizing Facebook’s abundance of information about its users, these new Facebook ads pair a nearby store location with a picture of a product that is relevant to each Facebook user. Facebook’s...

by Bill McCarthy on 12-9-16 in Technology
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Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology
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The Retail Doc Weighs In: a Prescription for In-Store Success

We’re excited for Bob Phibbs — the acclaimed speaker, writer, and CEO of the Retail Doctor, a New York-based retail consultancy — to be in Chicago later this week, where he will deliver the keynote speech at this year’s Retail Summit. For more than two decades, Phibbs has worked closely with several of the world’s...

by Kevin Kearns on 5-10-16 in Industry Trends
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Using Deep Learning to Predict Foot Traffic in Retail

DeepMind – an artificial intelligence (AI) company that Google acquired in 2014 – recently garnered headlines with its groundbreaking AI achievement. DeepMind succeeded in creating a machine learning program, called AlphaGo, that recently crushed one of the one of the world’s top players, Lee Sedol, at an ancient strategic board game called “Go.”Go, a game...

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