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Big Ideas: ShopperTrak’s Speaker Session at NRF

by Bill McCarthy on 01-11-18

Have you ever wondered if other retailers use traffic the same way you do? Curious to know where they’ve triumphed and struggled? Interested in knowing how investing in traffic affects other retailers’ bottom lines? If the answer to any of the above questions is a resounding “yes,” then be sure to stop by Shoppertrak’s Big...

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ShopperTrak at NRF 2018, a Helpful Guide

by Bill McCarthy on 01-10-18

Tips, tricks, and and advice on how to see ShopperTrak at NRF 2018. We’re incredibly excited about ShopperTrak at NRF 2018. We’re part of the Tyco Retail Solutions booth, #3103, right next to Microsoft – come say hello! In the meantime, here’s some handy advice for navigating the EXPO hall, as well as some tips for...

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ShopperTrak Retail Summit 2017 Recap

by Bill McCarthy on 06-15-17

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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Shoppertrak’s Annual Retail Summit, Welcome

by Bill McCarthy on 06-07-17

Exclusive conference explores how brick-and-mortar retailers can successfully navigate the changing retail landscape Now in its 13th year, ShopperTrak’s annual Retail Summit, a complimentary, retailer-only event at the Palmer House Hilton in Chicago, begins today.  The annual event provides retailers with thought-provoking insight into the retail industry – including commentary from industry experts and a closed...

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Six Ways to Drive Store Associate Effectiveness

by Brian Field on 05-10-17

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Does your Marketing Strategy Need Spring Cleaning?

by Bill McCarthy on 05-02-17

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

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Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

by Bill McCarthy on 04-10-17

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

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Dynamic Facebook Ads, Retailers’ Newest Friend

by Bill McCarthy on 12-09-16

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform that aims to drive physical store sales. By utilizing Facebook’s abundance of information about its users, these new Facebook ads pair a nearby store location with a picture of a product that is relevant to each Facebook user. Facebook’s...

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