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Black Friday Data: Full Weekend Shopper Traffic Report

by Bill McCarthy on 11-29-16

Now that all of our Black Friday data from the entire Thanksgiving weekend (Thurs. – Sun.) has rolled in, we feel confident in stating that our 2016 shopper visit data signals that the era of steep YOY declines in shopper visits around Friday may be coming to an end. This does not mean that shopper...

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Black Friday Shopping Trends: Shopper Visits Stronger than Anticipated

by Bill McCarthy on 11-26-16

Shopper visits, busiest hours, and retail activity patterns remain consistent This year, in keeping with the Black Friday shopping  trends of the past few years, ShopperTrak anticipated that shopper visits would, once again, be down several percentage points YOY on Black Friday and Thanksgiving night. However, the preliminary Black Friday traffic results that came rolling in...

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Despite all the Talk, Black Friday Still Offers the Best Deals

by ShopperTrak Editors on 12-03-15

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

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