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Article

Blending Data Sets Takes Traffic Insight to a New Level

by Brian Field on 03-09-18

As the retail landscape adapts to ever-changing consumer behavior, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss, as the importance of blending data sets is on the rise. In an exclusive article for Retail Bulletin’s ‘Future of Retail’ report, Amit Patil, Global...

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Big Ideas: ShopperTrak’s Speaker Session at NRF

by Bill McCarthy on 01-11-18

Have you ever wondered if other retailers use traffic the same way you do? Curious to know where they’ve triumphed and struggled? Interested in knowing how investing in traffic affects other retailers’ bottom lines? If the answer to any of the above questions is a resounding “yes,” then be sure to stop by Shoppertrak’s Big...

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Midseason Briefing: Top 5 Holiday Traffic Highlights 2017

by Bill McCarthy on 12-14-17

If, in the midst of all the holiday pandemonium, you happen to be a bit behind on your email, gift shopping or, say, online reading, then this post is exactly what you need. We’ve compiled a list of ShopperTrak holiday traffic highlights that’s sure to fill you in on the season’s top traffic trends. Without...

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No question: Black Friday Still Retail’s Biggest Day

by Bill McCarthy on 11-25-17

America’s Busiest holiday shopping day prevails — Black Friday shopper traffic results are promising As shoppers continue to flood the doors of retail stores across the nation during this hugely influential weekend of holiday shopping, ShopperTrak data analysts are taking the morning to review Black Friday shopper traffic trends thus far. With Black Friday shopper traffic...

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3 Data-Driven Insights into Black Friday Foot Traffic 2017

by Brian Field on 11-08-17

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

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2017 Holiday Sales, Commentary and Operational Influence

by Bill McCarthy on 10-25-17

Undeniably, it is critical for retailers to examine 2017 holiday sales projections in conjunction with historical and anticipated traffic data. At ShopperTrak, we slice and dice retail traffic trends down to the store level, in order to produce insights that help brick-and-mortar retailers optimize operations and improve store performance, and while  our busiest holiday shopping days prediction is major piece...

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2017 Holiday Shopping Prediction: Top 10 Busiest Days

by Brian Field on 10-10-17

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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Takeaways: 2017 Retail Back to School Season

by Brian Field on 09-21-17

Busiest Days, Calendar Shifts, Effect of Prime Day on the Retail Back to School Season With the 2017 retail back to school season now firmly in the past and the holidays on the horizon, it’s time to thoughtfully record and analyze 2017 BTS performance. The importance of learning from operational triumphs and failures while they’re...

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