traffic data Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
Article

For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends
Article

Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends
Article

Brick-and-Mortar Suits Online Store Retailer, Bonobos

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: Dunn has added an experiential component to Bonobos, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobo’s brick-and-mortar alternative. The innovative spaces are...

Article

Examining the Power of Brick-and-Mortar through Pop-Up Shops

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

by Bill McCarthy on 3-31-17 in Industry Trends
Article

December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

by Bill McCarthy on 12-16-16 in Industry Trends
Article

Behind the Scenes: 3 Steps to Successfully Predict Holiday Traffic

Using Historical Traffic Data to Inform 2016 Holiday Planning  Hopefully, you’re already looking at your stores’ historical traffic data and planning for the 2016 holiday season, but if you haven’t gotten around to the analysis yet, or are looking for some tips to make sure you’re on the right track, ShopperTrak is here to help....

Brian Field
by Brian Field on 11-10-16 in Holidays
Article

Associate Effectiveness Drives Seasonal Success for Apparel Retailers

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

Brian Field
by Brian Field on 9-29-16 in Holidays
Article

Traffic Counts at PetSmart: Improving the Customer Experience by Syncing Traffic and Labor

PetSmart, the more than 1,450-location specialty retailer dedicated to pets and pet parents, upholds its mission to help passionate associates bring pet parents closer to their pets so that they can live more fulfilled lives. Dustin Baldwin, PetSmart’s director of store operations, ensures associates have the tools necessary to execute that mission with every customer,...

by Nick Pompa on 9-8-16 in Industry Trends
Infographic

4th of July’s Top 5: Shopper Traffic Results, by City

Determining staffing needs over a holiday weekend can be a challenge for retailers, as holiday weekends often bring uncertainty around shopping behavior.  Will the free time that comes with a holiday cause more people to flock to the stores, or prompt them to stay at home? When traffic could conceivably skyrocket or plummet, how can a retailer staff...

Article

How Lucky Brand Leveraged ShopperTrak Academy to Improve Store Performance

Many retailers who leverage traffic data face the challenge of training their field team on how to use and apply the data in their stores. Traffic data is a critical part of understanding how well a store is performing, and gives retailers actionable insight into where they can make improvements to enhance the overall customer...

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