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2017 Holiday Shopping Prediction: Top 10 Busiest Days

by Brian Field on 10-10-17

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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Not Quite Textbook: 2017 Back-to-School Traffic Prediction

by ShopperTrak Editors on 08-03-17

With the bulk — 67.7% — of back-to-school shoppers planning to begin shopping during the 3-4 week period that precedes their school district’s designated start date, and a purported $83.6 billion up for grabs this year, it’s high time for brick-and-mortar retailers to tie up loose ends on back-to-school strategies, check in on 2017 back-to-school...

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Report: Five Insights about the Shifting Retail Calendar

by Brian Field on 09-26-16

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

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ShopperTrak and FootFall Announce Retail Industry’s First Global Traffic Index

by ShopperTrak Editors on 05-11-16

Today, ShopperTrak and FootFall are proud to announce a groundbreaking global traffic index. The index enables retailers and shopping centers to benchmark performance and understand trends in major markets around the world, while also providing access to geography-based traffic trends that inform real estate decisions. Both part of Tyco Retail Solutions, ShopperTrak and FootFall together...

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Before Scheduling Your Retail Staff, Consider These 4 Factors

by Brian Field on 09-01-15

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

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