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The “Amazon Effect:” How Data and Analytics Help Retailers Compete

by ShopperTrak Editors on 01-11-16

In a recent article with Retail Information Systems (RIS), ShopperTrak’s Chief Product Officer, Chetan Ghai, wrote about how traditional retailers might benefit from taking a cue from the retail behemoth, Amazon. Ghai’s piece, The “Amazon Effect:” How Data and Analytics Help Retailers Compete, lays out best practices for retailers looking to learn from what Amazon...

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5 New Year’s resolutions every retail business should make for 2016

by ShopperTrak Editors on 12-24-15

Despite a few twists and turns along the way, it’s been a positive year for many retail markets, with consumer confidence increasing and retail footfall rising with it. However, there’s always room for improvement, and the start of a new year is the perfect time to put some longer term growth objectives in place. In...

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Shopping Patterns: Super Saturday Retail Foot Traffic

by ShopperTrak on 12-15-15

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

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Despite all the Talk, Black Friday Still Offers the Best Deals

by ShopperTrak Editors on 12-03-15

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

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Black Friday Weekend In-Store Sales Update

by ShopperTrak Editors on 12-01-15

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014. While in-store retail sales declined over the Black Friday weekend,...

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Focus on fashion: 2016 trends

by ShopperTrak on 11-30-15

Global fashion is a $1.2 trillion industry, and the opportunities for retailers and brands on the cutting-edge, continue to grow. However, the increase in shopper demands and ever growing number of sales channels make increasing market share a continual challenge. There’s been plenty of noise around what the catwalks will be showcasing in 2016, but...

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Is Thanksgiving Day Shopping a Thing of the Past?

by ShopperTrak on 11-20-15

This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for Thanksgiving Day shopping. In past years, when many stores have raced to open as early as possible on Thanksgiving, it can be...

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Big data in retail

by ShopperTrak on 11-20-15

Data, data everywhere…but are you using it to its best effect? Big data is a hot topic in retail, and has been for some time. However, the conversations surrounding it have changed; we’re no longer talking about its theoretical benefits, instead we’re looking towards its practical application. What’s in store for big data in retail...

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