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2015 Easter Holiday Promotions Analysis

by ShopperTrak Editors on 04-09-15

Now that the holiday weekend has come to a close, it’s time to examine some of the promotions that retailers ran during and before the Easter holiday. As noted in the previous blog post, Easter weekend shifted up this year by two weeks on NRF’s retail calendar—from week 12 to week 10. Did this affect retailers’...

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Is it time the mall had an overhaul?

by ShopperTrak on 04-02-15

A lot of talk has been given to the future of out-of-town shopping destinations of late. Once a symbol of U.S. culture, the shopping mall is now viewed by many as a retail format in decline – why? The problem is certainly not due to retail interest. According to the International Council of Shopping Centers,...

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Great eggspectations: what will Easter weekend hold for the European retail sector?

by ShopperTrak on 03-17-15

The shelves are lined with chocolate eggs, fluffy chicks and greeting cards, which can only mean one thing: Easter’s on its way. Traditionally the first major shopping period of the year, retailers and shopping centres are ramping up their promotions to maximise profits over Easter weekend. What should these businesses ‘eggspect’ this year? One of...

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Why data alone can’t drive retail profits

by ShopperTrak on 03-12-15

The car without fuel: why data alone can’t drive retail profits Picture this: you’re considering purchasing a new car. Your vehicle of choice is sleek, smart, beautiful and has the latest technology built in. Although there is one catch, and it’s a biggie: It has no fuel tank and therefore doesn’t drive. It’s still a...

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China’s national celebrations are growing in global importance

by ShopperTrak on 02-24-15

Last week marked the start of the Year of the Goat or Sheep – creatures synonymous with shy, mild-mannered personality traits. However, the impact of this year’s celebrations was anything but shy, with Chinese New Year making bigger waves globally than ever before. The global spread of Chinese culture was certainly evident in images of...

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What is BLE (Bluetooth Low Energy)?

by ShopperTrak on 02-16-15

There has been a lot of hype around Bluetooth Low Energy (BLE, aka Bluetooth Smart), in retail – especially throughout the past year and a half. However, many people are still in the dark about the emerging technology and find themselves asking the question: what is Bluetooth Low Energy? According to Business Insider, there will...

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DOWNLOAD OUR LATEST EUROSHOPPER TRENDS REPORT : Q4 2014

by ShopperTrak on 02-12-15

The results are in for FootFall’s Q4 EuroShopper Trends Report. In Quarter 1 2014, we saw an increase in smartphone usage negatively impacting retail footfall, while the World Cup affected consumer activity in Quarter 2.In Quarter 3, several regions gained in confidence, which increased both footfall and retail sales. However, economic uncertainty within the Eurozone...

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NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

by ShopperTrak on 01-26-15

The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015. Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at...

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