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Deloitte: Embracing Retail Disruption

by ShopperTrak Editors on 11-06-15

Deloitte University Press has released findings from its annual holiday survey focused on consumer interest and forecasting retail sales. Here’s a brief excerpt from the report titled Deloitte’s 2015 Holiday Survey: Embracing Retail Disruption: “Deloitte’s annual holiday forecast suggests holiday sales will increase 3.5–4 percent, with digitally influenced sales affecting 64 percent, or $434 billion, of...

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Utilizing Traffic for Holiday Staff Planning

by Brian Field on 10-28-15

While many consumers have yet to think about their holiday shopping, retailers have already estimated holiday hiring numbers, projected hours, and begun recruiting efforts. As retailers are checking items off of their holiday list and new staff members take the floor, it’s key that managers understand how to best leverage the additional support. And how...

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Christmas shopping trends: predictions for 2015

by ShopperTrak on 10-26-15

It’s the most wonderful time of the year for retail; the holiday season is just around the corner. However, this ultra-busy trading period is not without its pressures and challenges. Here, we look at some of this year’s anticipated shopping trends and retail traffic drivers, and how retailers and shopping centres must optimise their strategy...

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Online-to-Offline: Best Practices for Driving Omnichannel Engagement

by ShopperTrak on 09-09-15

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

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Before Scheduling Your Retail Staff, Consider These 4 Factors

by Brian Field on 09-01-15

As back-to-school shopping comes to a close, retailers should anticipate a shift in traffic trends. Often times, this includes a reduction in staff hours. Before doing so however, remember that Labor Day falls a week later this year than it did in 2014 — week 32 of the NRF calendar versus week 31 – offering...

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3 Ways to Turn Customers into Brand Advocates

by ShopperTrak on 07-22-15

Despite the social media backlash and some discounted items that failed to impress, Amazon Prime Day numbers are in and all signs point to the day becoming an annual event. Global order growth was up 266% from a year ago and Amazon moved more units – 34.4 million items – on Prime Day than Black...

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FootFall acquisition by Tyco Retail Solutions opens up a new world of opportunities

by ShopperTrak on 07-21-15

We are all very excited by the opportunity of working within Tyco, which has significant retail expertise, investment strength, and a global delivery capability. Meanwhile, FootFall has clearly been recognised for its global footprint through its FootFall Index, as well as through its national and regional teams that are delivering value to retailers and shopping...

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Independents’ Day: how can independent businesses use retail intelligence to take on chain store rivals?

by ShopperTrak on 06-29-15

As preparations begin in the US for 4th of July celebrations and the UK gears up for its annual Independent Retailer Month, how can privately owned retail establishments show larger rivals that now is the time for Independents’ day? It’s time to get behind our independent retailers! It’s about time smaller retailers globally had a...

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