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New Blog Series: Looking Ahead to the Post COVID-19 Retail Reality

by Brian Field on 06-11-20

Welcome to the first blog in a four-part series penned by the ShopperTrak global retail consulting practice team, sharing insights that can help retailers and shopping center operators as they reestablish their connections to shoppers in the post COVID-19 retail reality. Brian Field, Senior Director, Global Retail Consulting Practice, ShopperTrak I am sitting on my...

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Retail’s reopening journey: How to comply with ‘social distancing’ rules

by ShopperTrak on 05-29-20

The phased re-opening of stores is being planned across Europe and North America, as we all begin to imagine our lives out of confinement post-pandemic. In physical retail, the big questions are: “What should our stores look like?”, “What are consumers going to want?” and “How can we protect our staff and customers?” Social distancing...

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Survey Says: COVID-19 Sparks Changes in Consumer Behaviors

by Kim Melvin on 05-26-20

Kim Melvin, senior director, Global Retail Marketing at Sensormatic Solutions, shares her insights on key trends and findings from the latest consumer shopping behavior survey. The 2020 retail landscape is looking drastically different due to COVID-19. Stay-at-home orders, social distancing guidelines, brick-and-mortar store closings and product shortages have prompted consumers’ behaviors and shopping habits to...

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Hypermarket traffic analytics: The key to evaluating changing shopper patterns

by ShopperTrak on 05-18-20

As the Covid-19 pandemic recedes, retailers will be faced with further uncertainty as lockdown measures are only gradually lifted. A big question is, how will shoppers behave once restrictions to everyday activities are removed or modified? Hypermarkets and supermarkets that have had to impose ‘social distancing’ guidelines in their stores will (or gradually) be able...

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Retail analytics power smarter marketing at the Hyper U Les Arcs shopping gallery in France

by ShopperTrak on 05-18-20

Hyper U Les Arcs / Sud Dracenie ‘shopping gallery’ in the south of France has much to offer its customers. Within one attractive and conveniently located site, visitors can shop for food and wine, fashion and footwear, and health and beauty. They can enjoy a host of additional services from restaurants and cafes, to gym...

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Help, I need somebody! Service excellence drives sales in footwear retailing

by ShopperTrak on 01-30-20

Footwear brands have impressively kept pace with customer needs in 2019 and are therefore treading a path of growth. Currently worth over US$ 225 Bn, the global footwear market is expected to grow at the compound annual growth rate of 3.1% up to 2026, according to the latest Credence Research Global Footwear report – great...

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Luxury retailers go experiential with the sparkle of innovation and data insight

by ShopperTrak on 01-30-20

Luxury fashion brands today are just as likely to gain media attention from their in-store and marketing innovations, as they are from their latest catwalk looks. We see luxury retailers investing in VIP or ‘white glove’ services such as personalization and assisted selling in stores, using mobile tablets and apps to supercharge engagement levels with...

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Black Friday 2019 post-game assessment: Year-on-Year uplifts

by Brian Field on 12-11-19

European countries experienced Year-on-Year traffic uplifts on Black Friday. However, our shopper visit data for retail stores and shopping centers in the US indicates a combined -3.6% decline for the two-day period of Thanksgiving and Black Friday compared to last year. There is no longer one way to shop on Black Friday. As omnichannel retail...

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