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Black Friday isn’t just an online phenomenon, and offline opportunities are growing fast

by ShopperTrak on 12-02-14

Black Friday has long been a promotional phenomenon in the USA, but now the sales event is going global – and not just for online retailers. Started in the States as a means to kick-start Christmas sales, Black Friday is now one of the busiest retail events of the year. Indeed, Time Inc. notes that...

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Are retailers sleepwalking into a Christmas click and collect crisis?

by ShopperTrak on 12-02-14

Forget next day delivery – this festive season, more shoppers than ever will turn to click and collect for a convenient Christmas. But are retailers prepared for this onslaught of cross-channel activity? According to Verdict, click and collect will represent 12% of this year’s online spending in the UK alone. With the average ‘click and...

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3 Tips to Improve In-Store Conversion

by ShopperTrak Editors on 09-30-14

In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...

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