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Telecom Retail: 3 strategic ways to increase in-store traffic

by ShopperTrak on 09-25-19

With mobile technology evolving so fast, telecom retailers are working hard to meet newly-emerging customer needs. Shoppers often require specialist help when buying the latest handsets and accessories, setting up service contracts and loading apps. People counting technology can ensure the right numbers of sales assistants are available, and sales and service opportunities optimized. Our...

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Digging deeper: How to take your traffic data further

by ShopperTrak on 08-20-19

Here we undercover encouraging evidence that innovation in retail is impressing shoppers. Two thirds (66%) of consumers believe retail technology has improved the in-store experience, according to a new study by the National Retail Federation (NRF). Meanwhile, Forbes has cited 2019 as the year that the retail sector will master data science – in particular...

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ShopperTrak Retail Forum 2019 Recap

by ShopperTrak on 08-15-19

ShopperTrak, part of Sensormatic Solutions hosted a retail forum this week on the 99th Floor of Willis Tower, the first in a series of small events that included group discussions about what’s on the minds of leading retailers and best in show practices and methods for improving the customer experience. Following breakfast, the intimate and...

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Let’s Stop Worrying About Amazon Prime Day’s Impact on Store Traffic

by Brian Field on 07-31-19

A year ago, we wrote about how Amazon Prime Day didn’t have any perceptible impact on brick-and-mortar traffic. You can read what we wrote here. Another year – and still no change for in-store shopper behavior patterns. What we thought might have been interesting this year was that Amazon extended the day further this year...

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The 4 retail functions that thrive on shopper traffic data

by ShopperTrak on 07-19-19

Shopper traffic data gathered from stores and shopping centers enables functions across the entire retail enterprise to perform more effectively. So who should be using this valuable source of business intelligence, and what can they hope to gain from it? Our new report Data hungry retail: Who needs footfall data and why? explores in depth...

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Store-y telling: why stores are retailers’ biggest media assets

by Adam Loakim on 02-20-19

Online titan Amazon has rolled out many initiatives and services that are influencing how the retail world operates, but in winning the rights to broadcast live coverage of English Premier League football in 2018 it has highlighted its position as a media player too. Viewing oneself as a media company should be the new norm...

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Pushing the boundaries: What next for retail traffic analytics?

by Mark King on 02-20-19

“Omni-channel is the new norm for large and small retail players,” pronounced Doug Gurr, Amazon’s UK country manager. Delivering the British Retail Consortium’s Annual Lecture in 2018, Gurr was characteristically upbeat about what the future holds for retail. He urged the British retail sector to plan carefully for change, embracing the opportunities – and he...

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All day and all of the night: shopping malls’ new mantra

by Bill McCarthy on 02-20-19

The boundaries around retail and entertainment are merging, highlighted in particular by the changing look and feel of retail malls around the globe. Shopping malls are fast becoming experience centers – defined just as much by their dining facilities, cinemas, leisure activities and music venue capability, as they are by their traditional retail offering. For...

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