eBook Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
eBook

5 Critical Components of a Successful IoT Retail Strategy

The Internet of Things (IoT) is poised to transform the retail industry. As consumers’ expectations, along with their shopping habits, evolve, retailers must prepare to leverage data and new technology to compete in today’s rapidly advancing marketplace. We know that it can be challenging to stay up to date on the latest IoT advances, which is...

by Bill McCarthy on 6-29-16 in Industry Trends
eBook

Traffic and its Value for Every Function

For certain leaders within retail organizations, the benefits of collecting retail traffic data are clear. For example, a store manager knows that a sales boost during power hours signals that staffing and foot traffic are successfully aligned. Yet, not all of traffic data’s benefits are so easily apparent, which can make it difficult for traffic...

by Kevin Kearns on 3-8-16 in Industry Trends
eBook

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

Brian Field
by Brian Field on 2-22-16 in Industry Trends
eBook

Midseason Holiday Shopping Report

Download ShopperTrak’s Midseason Holiday Shopping Report, which offers insights into the season’s trends and performance. Though the Thanksgiving weekend saw a slight decline, November sales are encouraging and ShopperTrak forecasts a 3.8% increase in sales for the season. While heavy promotions provided an early boost, there is still a lot of energy in the consumer as...

by Kevin Kearns on 12-17-14 in Holidays

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