eBook Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article

5 Critical Components of a Successful IoT Retail Strategy

The Internet of Things (IoT) is poised to transform the retail industry. As consumers’ expectations, along with their shopping habits, evolve, retailers must prepare to leverage data and new technology to compete in today’s rapidly advancing marketplace. We know that it can be challenging to stay up to date on the latest IoT advances, which is...

by Bill McCarthy on 6-29-16 in Industry Trends

Traffic and its Value for Every Function

For certain leaders within retail organizations, the benefits of collecting retail traffic data are clear. For example, a store manager knows that a sales boost during power hours signals that staffing and foot traffic are successfully aligned. Yet, not all of traffic data’s benefits are so easily apparent, which can make it difficult for traffic...

by Kevin Kearns on 3-8-16 in Industry Trends

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

Brian Field
by Brian Field on 2-22-16 in Industry Trends

2014 Holiday Shopping Trends

Check out ShopperTrak’s 2014 Holiday Report for full access to sales statistics and holiday shopping trends. Adding to November’s 5.4% gain, December boasted increased sales, making 2014 the biggest holiday shopping season ever. To understand what drives holiday shopping trends, download and learn more about: Before the hustle and bustle of the holiday season was underway,...

by Dana O'Neill on 1-9-15 in Holidays

Midseason Holiday Shopping Report

Download ShopperTrak’s Midseason Holiday Shopping Report, which offers insights into the season’s trends and performance. Though the Thanksgiving weekend saw a slight decline, November sales are encouraging and ShopperTrak forecasts a 3.8% increase in sales for the season. While heavy promotions provided an early boost, there is still a lot of energy in the consumer as...

by Kevin Kearns on 12-17-14 in Holidays

Top 3 Ways Retailers Use Market Data

Without knowing the context surrounding consumer behavior at the macro-level, it can be a challenge to realize what actions will drive more shoppers to your stores. “Knowing” means having the right data and applying it in the right ways to produce insights. Insights lead to action that improves business performance and outcomes. Market data is...

by Dana O'Neill on 8-27-14 in Industry Trends

5 Ways to Enhance the Shopping Experience Using Location-Based Analytics

To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience. With location-based analytics, retailers have full visibility into where their customers go, how long they stay, and whether or not they come back. This consumer insight gives retailers the opportunity to better understand their consumers and...

by Dana O'Neill on 8-27-14 in Industry Trends

Two Fundamental Rules for Integrating People Counting into Your Culture

It is commonly known that data drives business. However, not everyone knows how to take data and turn it into results. Integrating people counting analytics into an organization should be executed with the purpose of driving revenue and providing simple, tangible information to those who have the ability to impact sales. The most effective way...

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