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Using Conversion to Inform Labor Models

by ShopperTrak on 03-16-17

“Understanding the power of conversion was a tremendous unlock for our brand,” Catherine McCabe, a Vice President of Teavana, says in the below interview to ShopperTrak’s Brian Field. McCabe, like many of ShopperTrak’s clients, understands how conversion is one of, if not the, most important KPI for driving in-store sales. Why? Because, as McCabe discusses,...

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Key Challenges for Retailers in 2016, an Interview

by ShopperTrak on 02-03-16

Retail TouchPoints stopped by ShopperTrak’s booth with cameras in tow at this year’s BIG Show. In this video interview, Debbie Hauss, Editor at Retail TouchPoints, talks to ShopperTrak’s Chief Revenue Officer, Kevin Kearns, about key challenges for retailers in 2016. Hauss also inquires about the debut of ShopperTrak’s Advanced Analytics platform. Watch the interview to...

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Video: Johnston & Murphy Testimonial

by ShopperTrak on 01-27-16

Founded in 1850, Johnston & Murphy is a luxury American shoe brand that is known for its superior service and quality. In this video, the company’s Executive Vice President of Retail and eCommerce, Danny Ewoldsen, shares how the adoption of ShopperTrak’s People Counting & Conversion solution led to a 10% increase in conversion, as well...

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Video

The Changing Retail Landscape

by ShopperTrak on 09-30-15

The retail industry is becoming more complex and changing at an ever-increasing speed. Shifting demographics, new technologies, and better informed shoppers – among other trends – require retailers to reexamine their current strategies and adjust accordingly to meet new goals. Gain insight into the changing retail landscape and learn about three essential KPIs to evaluate...

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