Applying Retail Analytics, Essential Steps - ShopperTrak

Applying Retail Analytics, Essential Steps


Retailers and mall owners juggle a variety of data sets to assess store operations, marketing efforts and customer behaviors, but, for many, it remains a challenge to act on the very insights that are outlined in different reports.

In this new video, ShopperTrak’s VP of Professional Services, Kristin Kranias, discusses using traffic data as the foundation for driving widespread organizational change, and shares her essential tips for applying retail analytics to drive results across stores.

For more videos related to applying retail analytics, check out the first installment of our ShopperTrends series.

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Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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