In this edition of ShopperTrends, Chetan Ghai, ShopperTrak’s Chief Product Officer, comments on the future of shopping centers, trends in large-format venues, and how places, such as malls, can leverage traffic and consumer behavior data.
Ghai believes that, slowly but surely, malls are becoming recreational venues in which one will shop, dine, and seek out other forms of entertainment (e.g., cinema). With this functional shift, mall owners and GMs need to be especially aware of where and how mall patrons spend their time within the building.
For additional advice on leveraging location-based analytics for large-format venues, watch Ghai’s video in its entirety.
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