The retail calendar lies at the core of nearly every major retail operation. Because shopping is highly dependent on day of the week, month of the year, and holidays, the importance of this calendar cannot be overstated. Having the right comparison periods is critical to understanding performance.
In the latest edition of ShopperTrends, Brian Field, ShopperTrak’s Senior Director of Advisory Services, explains how retailers leverage the NRF calendar, the critical store-level metrics that should be examined alongside the calendar, and how seasonality affects retailers’ strategies.
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