ShopperTrak’s Chief Product Officer, Chetan Ghai, offers his take on engaging with the increasingly educated shopper along the ever-changing path-to-purchase.
Given that nearly 75% of shoppers leave stores without making a purchase, Ghai discusses the role that technology will play in providing critical insight into the consumer’s path-to-purchase and how to leverage this insight to drive greater conversion rates in the store.
Watch the video below.
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