New Retail Summit Session: Optimizing Marketing Campaigns - ShopperTrak

New Retail Summit Session: Optimizing Marketing Campaigns

by Kevin Kearns on 3-25-16 in Industry Trends

Time is running out to register for Retail Summit 2016 in Chicago. ShopperTrak’s annual conference features all-star speakers, dynamic workshops and valuable networking opportunities.

Here’s a taste of what you’ll learn in a new session that is designed specifically for marketing professionals, Optimizing Marketing Campaigns. During this interactive workshop, attendees will walk away with a better understanding of how to use technology and retail analytics to measure ROI and improve the effectiveness of marketing campaigns.

By attending, you’ll learn how to:

  • Measure the impact of marketing changes, window display updates and promotional efforts
  • Improve the store layout and product placements, based on movement patterns
  • Optimize how to plan, execute and measure mobile marketing campaigns
  • Influence shopper decisions with enhanced promotional and fitting room strategies
  • And more

Read about this and other sessions at See you in May!

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Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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