Path to Purchase: Understand the Customer Journey

The Path to Purchase: Understanding the Customer Journey

by Kevin Kearns on 11-12-15 in Industry Trends

Understanding and engaging with shoppers along their path-to-purchase is more essential than ever in today’s dynamic retail environment. Although the stages of the customer journey – need recognition, information search, alternative elevation, purchase decision and post purchase – remain, shopper behavior in each stage has radically changed. The internet, combined with the growing number of channels and devices, has greatly altered behaviors and expectations about the experiences to be provided in each stage.

How well do you understand the behaviors of your customers along their path to purchase? What is the potential impact?

ShopperTrak has teamed up with Retail TouchPoints to assess your understanding and provide strategies to connect with shoppers at each stage. Brands that successfully engage will have a distinct competitive advantage, increasing brand loyalty and engagement with shoppers.

Take the assessment to learn how your brand stacks up.

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Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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