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Using Artificial Intelligence to Predict Foot Traffic in Retail

by ShopperTrak Editors on 04-04-16

DeepMind – an artificial intelligence (AI) company that Google acquired in 2014 – recently garnered headlines with its groundbreaking AI achievement. DeepMind succeeded in creating a machine learning program, called AlphaGo, that recently crushed one of the one of the world’s top players, Lee Sedol, at an ancient strategic board game called “Go.”Go, a game...

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Article

Easter Holiday Promotional Analysis, 2014-2016

by ShopperTrak Editors on 03-31-16

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

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Article

A New Spin on Mall Metrics Improves Business Decisions

by ShopperTrak Editors on 03-18-16

As a mall expert, you may already leverage basic traffic data to make decisions. But how can more advanced traffic analytics help you understand and identify additional opportunities within your mall? And what related information can help provide a more holistic view and transform the way you make business decisions? Here are three new ideas...

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Article

Introducing ShopperTrak’s Advanced Analytics Platform

by ShopperTrak Editors on 01-18-16

Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...

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Article

The “Amazon Effect:” How Data and Analytics Help Retailers Compete

by ShopperTrak Editors on 01-11-16

In a recent article with Retail Information Systems (RIS), ShopperTrak’s Chief Product Officer, Chetan Ghai, wrote about how traditional retailers might benefit from taking a cue from the retail behemoth, Amazon. Ghai’s piece, The “Amazon Effect:” How Data and Analytics Help Retailers Compete, lays out best practices for retailers looking to learn from what Amazon...

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Article

5 New Year’s resolutions every retail business should make for 2016

by ShopperTrak Editors on 12-24-15

Despite a few twists and turns along the way, it’s been a positive year for many retail markets, with consumer confidence increasing and retail footfall rising with it. However, there’s always room for improvement, and the start of a new year is the perfect time to put some longer term growth objectives in place. In...

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Article

Despite all the Talk, Black Friday Still Offers the Best Deals

by ShopperTrak Editors on 12-03-15

As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype around Black Friday and Cyber Monday promotions and 2015 was no exception. Three key deal trends stood out...

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Article

Black Friday Weekend In-Store Sales Update

by ShopperTrak Editors on 12-01-15

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014. While in-store retail sales declined over the Black Friday weekend,...

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