ShopperTrak Retail Analytics and Industry Trends
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
Article

Top Tip for Effective Retail Workforce Management, Advice from the experts

Down the hall from where I write this blog entry sits a group of data-mining professionals. This dedicated network of analysts spend their workdays interpreting incoming data from more than 70,000 devices, counting the millions of shoppers passing through the doors of the world’s largest retail chains. For years, store-level retailers have used these counts...

Article

Online to Offline Commerce O2O: Integrating Digital and Brick & Mortar Retail

Many believe that growth within the world’s online markets signifies the demise of traditional brick-and-mortar retailers. Companies strongly rooted in offline commerce have avoided this bleak reality by using new technologies and systems to rethink the connection between the digital and physical marketplaces. More and more, we see the potential for marrying online and offline...

by Kevin Kearns on 8-25-14 in Industry Trends
Article

Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference. When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail marketing efforts, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your customers from a geospatial place. Although the four technologies share similarities, each...

Black Friday: Fewer Days and Fewer Weekends

Traditionally, the majority of holiday shopping occurs in November and December with the focus of shopping occurring between Black Friday and Christmas Eve.

by Dana O'Neill on 5-2-14 in Holidays
Article

When It Comes to Retail Store Performance, One Size Does Not Fit All

In today’s highly integrated and customized digital marketplace, successful retailers understand it’s not wise to use a one-size-fits-all methodology when developing marketing strategy.

by Kevin Kearns on 5-1-14 in Industry Trends

Two Fundamental Rules for Integrating People Counting into Your Culture

It is commonly known that data drives business. However, not everyone knows how to take data and turn it into results. Integrating people counting analytics into an organization should be executed with the purpose of driving revenue and providing simple, tangible information to those who have the ability to impact sales. The most effective way...

Article

Want to Persuade Your Retail Customers? Then Listen.

From infancy, most are trained to listen. Mom talks, we listen, and all is well with the world. Things only get difficult when we begin to interject our own thoughts on the matter. Or, just simply “hear” her words and ignore them.

by Kevin Kearns on 4-23-14 in Industry Trends
Article

Shopper Insights at Euroshop 2014!

Consumers are using data and technology to take control of their shopping experience, so why not use the same tools to connect with them in a meaningful way?

by Kevin Kearns on 4-23-14 in Industry Trends
Article

The Next New Thing in Retail: The In-Store Experience

With exciting innovative technologies constantly evolving, it’s easy for retailers to get caught up in the next new thing and overlook the one thing that actually matters: the in-store experience.

by Kevin Kearns on 4-22-14 in Industry Trends
Article

New Year’s Resolution: Getting Retail Customers to Exercise More

New Year’s resolutions usually have “more exercise” at the top of the list. We all know of the obvious physical benefits exercise provides. However, we may not be aware of the role it plays in how we engage with content and the likelihood we pass that information along to others.

by Kevin Kearns on 4-22-14 in Holidays
1 2 18 19 20 21

Schedule a Free Demo