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Article

Retail Analytics Benefits: 5 Retail Pros who need Traffic Data

by Bill McCarthy on 03-14-18

Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...

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Article

Introducing ShopperTrak’s Advanced Analytics Platform

by ShopperTrak Editors on 01-18-16

Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...

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