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A Portrait of the Holiday Shopper: What to Expect

Understanding your shoppers’ perspectives is critical during the holiday season. You must prepare not only for traffic spikes, but for a more demographically diverse shopper pool than at any other point throughout the year. ShopperTrak’s 2015 Holiday Shopper infographic examines holiday shoppers’ habits, expectations, and how their perspectives on shopping differ by generation. For greater...

by Kevin Kearns on 11-17-15 in Holidays

Deloitte: Embracing Retail Disruption

Deloitte University Press has released findings from its annual holiday survey focused on consumer interest and forecasting retail sales. Here’s a brief excerpt from the report titled Deloitte’s 2015 Holiday Survey: Embracing Retail Disruption: “Deloitte’s annual holiday forecast suggests holiday sales will increase 3.5–4 percent, with digitally influenced sales affecting 64 percent, or $434 billion, of...

by Kevin Kearns on 11-6-15 in Holidays

2015 Top Ten Busiest Holiday Shopping Days

Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important. As more prepared and price-conscious shoppers start their holiday gift buying, gain insight into: Anticipated busiest (and slowest) days for traffic...

by Kevin Kearns on 10-20-15 in Holidays

The Final Push in the Back-to-School Season

In preparation for last weeks of the back-to-school season, we’ve reviewed data from the 2012-2014 seasons and have identified key shopping patterns that can help retailers continue to stay a step ahead. TREND 1: Busiest Weeks Have you noticed a surge in shopper traffic lately? You’re not alone. Historically, this week (NRF week 28) is...

by Kevin Kearns on 9-24-15 in Holidays

Three Holiday Retail Trends to Watch

Fall will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31. While GAFO sales are projected to increase 2.4%, to ensure a rewarding holiday season, retailers should pay close attention to the impact of three critical retail trends: The...

by Kevin Kearns on 9-23-15 in Holidays

2015 Back-to-School Trends Report

ShopperTrak’s quarterly Shopper Trends Report delivers the latest retail trends, forecasts and recommendations to retail industry professionals. In this special 2015 Back-to-School Trends edition, we’re focusing on the economic, consumer and retail trends that will set the stage for the upcoming back-to-school season. Key highlights include: An analysis of 2014 shopper visits, conversion rates and...

by Bill McCarthy on 7-27-15 in Holidays

School’s Out for Summer—Bring on Back-to-School Shopping

Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time, retail ecommerce sales will rise 14.4%, passing $56 billion to represent 16.5% of full-year retail ecommerce sales, according to a new eMarketer report, Back-to-School Ecommerce...

by Bill Martin on 7-7-15 in Holidays

Spring 2015 Shopper Trends Report

Gain insight into the state of retail with the Spring 2015 issue of Shopper Trends, a compelling infographic featuring market data relevant to today’s retailers. Key highlights include: March retail sales data Top (and bottom) five U.S. metro markets for shopper visits Easter promotion analysis year-over-year Complete the form and instantly download the infographic and get insights into...

by Dana O'Neill on 5-6-15 in Holidays

2015 Easter Holiday Promotions Analysis

Now that the holiday weekend has come to a close, it’s time to examine some of the promotions that retailers ran during and before the Easter holiday. As noted in the previous blog post, Easter weekend shifted up this year by two weeks on NRF’s retail calendar—from week 12 to week 10. Did this affect retailers’...

by Kevin Kearns on 4-9-15 in Holidays

2014 Holiday Shopping Trends

Check out ShopperTrak’s 2014 Holiday Report for full access to sales statistics and holiday shopping trends. Adding to November’s 5.4% gain, December boasted increased sales, making 2014 the biggest holiday shopping season ever. To understand what drives holiday shopping trends, download and learn more about: Before the hustle and bustle of the holiday season was underway,...

by Dana O'Neill on 1-9-15 in Holidays
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