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Risking Retail Irrelevancy: The Importance of Omnichannel

In Innovative Retail Technologies’ annual special report, “Omni-Channel Retailing,” Brian Kilcourse and Paula Rosenblum penned the article, “Omni-Channel: Taking Time, Money, Commitment, and Technology.” Kilcourse and Rosenblum, of Retail Systems Research, draw on industry research as well as their own retailer survey results to paint a picture of the state of omnichannel retailing in 2016....

by Kevin Kearns on 4-15-16 in Technology
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Programmatic Commerce, Retail’s Next Frontier

As a retail professional, there’s no doubt that you’re challenged to wrap your head around new concepts that take the industry by storm every couple of years – by now, you’re probably an old pro at speaking on ‘omnichannel experiences’ and the ‘Internet of Things.’ Now, according to Forbes, it’s time to get acquainted with...

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The Connected Shopper

A journey through a shopper’s experience using in-store Wi-Fi When shoppers connect to your Wi-Fi, it’s important for you to connect with them, as well. Opening up your Wi-Fi network builds loyalty, improves sales, and delivers demographic and consumer behavior data that might not otherwise be captured. Picture yourself as a shopper: You are in...

by Kevin Kearns on 1-20-16 in Technology
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Introducing ShopperTrak’s Advanced Analytics Platform

Today, ShopperTrak announced the launch of our Advanced Analytics platform at NRF’s “Big Show.” Advanced Analytics seamlessly combines powerful sets of data – both internal and external – into one, easily accessible platform that enables retailers and mall owners/operators to gain unparalleled levels of insight. Advanced Analytics – which possesses key features including data visualization...

by Chetan Ghai on 1-18-16 in Technology
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Vote for ShopperTrak in the IoT Postscapes Award

Now in its 5th year, the Internet of Things Awards honor the year’s best products, organizations and ideas that shape the IoT. The Internet of Things is a vast effort, requiring cooperation between companies, governments, and academic institutions. As part of the IoT Postscapes Award, ShopperTrak is nominated in the Industry Wrangler category, which honors...

by Kevin Kearns on 1-13-16 in Technology
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2016 Technology Preview: Exclusive Predictions from 21 Retail Executives

Chetan Ghai, ShopperTrak’s Chief Product Officer, contributed to Retail Touch Points’ (RTP) 2016 Technology Preview, which features insightful predictions on retail & technology from 21 leading executives. Each executive was asked to answer the following question: “Which technology trend will impact the retail industry most significantly in 2016 (and why)?” Ghai’s answer was included in...

by Dana O'Neill on 1-13-16 in Technology
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This Business of IoT: What You Need to Know

ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...

by Adan Pope on 10-13-15 in Technology
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The Evolution of Retail Traffic Counting

Visual merchandising. Virtual merchandising. Endless aisles. Digital catwalks. Memory mirrors. Retailers are investing millions in new technologies to enhance the shopper experience and increase sales, putting a digital flare on in-store shopping. However, you still need an answer to the age-old question: does it work? More specifically, are the investments you’re making toward improving the...

by Chetan Ghai on 10-6-15 in Technology
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Six Ways to Leverage Beacons and Improve Your Retail Environment

Beacons – everyone is talking about them. But what is the impact of this new technology? The answer is: it’s all about improving the user experience. Beacons are Bluetooth-based transmitters that can be used to offer location-based services. Smartphone apps can receive beacon signals and interpret them, expanding the user’s context. The unprecedented rise of...

Asif Khan
by Asif Khan on 8-26-15 in Technology
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As Technology Transforms, Focus on These Four Things

When examining today’s business technology landscape, it’s easy to get lost in the noise – the newest app, the most cutting-edge feature, or the latest buzzword. However, there are four key technology trends that are truly shaping the future of business across all industry segments. These technologies change things: they produce opportunities for fresh business...

by Adan Pope on 6-9-15 in Technology
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