January 13, 2015
ShopperTrak Reinforces Industry-leading Status with New Innovation Center in San Francisco
Retail analytics firm opens new lab office in epicenter of high tech research and development
NRF BIG SHOW, NEW YORK – January 13, 2015 – Reinforcing its position as the industry leader in exploring new and emerging technologies that will better serve its clients, ShopperTrak, the leading global provider of consumer behavior insights and location based analytics, announced the opening of its new cutting edge innovation labs office in San Francisco, Ca., considered the epicenter of high tech research and development.
“Our new (ShopperTrak Labs) office is an essential phase in our efforts to remain the industry leader in developing new technologies for location-based analytics,” said ShopperTrak CEO Christopher Ainsley. “As we continue to improve our technology services and evaluation abilities, it was only logical to tap into the tech culture of San Francisco.”
The 2,000 square foot office houses ShopperTrak’s core innovation unit, where the company evaluates technological advances. Such solutions are ultimately utilized to help retail clients better understand their customers, optimize their business practices and improve profitability.
“The new San Francisco location solidifies our presence on the West Coast and presents us with an opportunity to further expand the impact of ShopperTrak,” Ainsley said. “The significant number of top-tier companies in this region offer great potential for business relationships, and the new location will allow us to seize it.”
Gavin Weigh, Managing Director of ShopperTrak Labs, emphasizes that the new location will provide plenty of opportunity and room to grow the innovation unit.
“As the demand to discover and assess new technologies continues to grow both within the industry and among our existing customers, we (ShopperTrak) have to keep pace,” Weigh added. “To meet the challenge, we will be growing our team over the next 18 months making this a very exciting time to be a part of ShopperTrak.”
ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.