October 1, 2014
Vera Bradley Selects ShopperTrak to Measure U.S. In-Store Analytics
Leading Women’s Accessories Brand to Leverage ShopperTrak Solutions to Improve Customer Experience, Profitability and Effectiveness
CHICAGO – October 1, 2014 – ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced it has signed Vera Bradley as its latest customer. A leading designer of women’s handbags and accessories, luggage and travel items, eyewear, stationery and gifts, Vera Bradley has implemented ShopperTrak’s Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year.
“Finding a vendor who could provide data and insights with integrity was key,” said Sara Lauer, Director of Multi-Channel Sales Operations at Vera Bradley. “With ShopperTrak, we’re able to better understand how to serve our customers and provide them with the absolute best in-store experience possible. This must all be done while staying true to our brand – everything we do is to better serve her and be a girl’s best friend.”
Vera Bradley plans to use ShopperTrak Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores and creating a reliable, global platform for consistent data reporting. “Not only will ShopperTrak’s services allow us to provide top-notch service to our customers, but we’ll gain insights to improve our effectiveness,” added Karen Peters, Executive Vice President of Retail & Wholesale Sales.
“We’re excited to be the key provider of consumer behavior insights for such a high profile, well-respected retailer as Vera Bradley,” said Russell Evans, vice president of global marketing at ShopperTrak. “Our agreement with Vera Bradley is another excellent example of ShopperTrak’s continued commitment to deliver sophisticated location-based analytics to help customers increase traffic, conversion and average transaction size.”
For more information about ShopperTrak’s Perimeter Analytics solution, please visit: http://www.shoppertrak.com/solutions/perimeter-analytics/.