Why Traffic Counting?
With a greater insight, New Balance stores will see an increase in traffic, conversion, and transaction size. Additional benefits of traffic counting include:
- 1. Improve conversion rates and transaction size.
- 2. Gain deeper insight into shopper trends.
- 3. Develop new strategies to maximize sales.
Can you offer additional information about the training process?
To prepare for the installation of ShopperTrak technology at your store location, review the Launch Guide and Installation Guide.
These documents provide background on ShopperTrak, our technology, and outlines what to expect during the first 90 days.
Who is the New Balance Dedicated Team?
For questions on data and reporting
For questions on contracting and terms of service.
John Zobel, Sales Manager
For questions regarding project coordination and install.