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Store events: That’s Retailtainment!

by ShopperTrak on 11-21-18

Soaring temperatures across Europe this summer prompted some intriguing retail plays. K-Supermarket in Finland, for example, invited 100 customers to spend the night at its air-conditioned store in Helsinki to escape the heat. Consumers needing to cool down and get away from the muggy nights were invited to stay overnight at the store, and to...

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MAPIC 2018 explores ‘physical in the age of digital’

by ShopperTrak on 10-31-18

Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event.  This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital. Nathalie Depetro, Director of MAPIC says...

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ShopperTrak Dispels “Retail Ice Age” Myth on Varney & Co

by ShopperTrak on 09-21-18

Top Rated Fox Business TV Show Features ShopperTrak’s Brian Field As the holiday season fast approaches, retailers are gearing up for their busiest and brightest time of the year. Stuart Varney, host of Varney & Co., the highest rated market program on television, talked with ShopperTrak’s own Brian Field, senior director of retail consulting practice,...

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Article

Annual Holiday Prediction: The 2018 Top Ten Busiest Shopping Days

by Brian Field on 09-18-18

With children already back in school, the general public has fall fun top of mind – autumn leaves, Halloween trick-or-treating and those ever-popular pumpkin spice lattes. But U.S. retailers are already hearing the merry sound of holiday shopper traffic as they ramp up into another busy season. At ShopperTrak, we analyze the hard facts and...

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Article

Six reasons why you’re crazy to ignore retail traffic analytics

by ShopperTrak on 08-28-18

Keeping your seat at retail’s top table takes constant reinvention. Rather than lose sales to the web, traditional brick and mortar retailers need to provide memorable experiences and fantastic service levels on the store floor. The best stores are becoming smarter and more streamlined for the consumer, and easier to manage for operations teams and...

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Article

One step beyond: Where can traffic counting take you next?

by ShopperTrak on 08-28-18

To shore up your brick and mortar retailing, reading our new eBook is a must. How to incorporate retail traffic data into your strategy for growth [download] explores the many ways in which traffic counting and analytics can give stores the edge in today’s competitive and fast-evolving market. Labor optimization, store layout, operations planning, and...

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Article

Amazon Prime Day Has Zero Impact on Store Traffic

by Brian Field on 07-05-18

As Amazon Prime Day approaches, we’ve explored what this now well-established retail event means for the wider retail community. Our conclusion is that, currently, store traffic is not affected at all by the web giant’s annual one-day flash sale. Amazon launched this mid-year promotion back in July 2015, reportedly the anniversary of the founding of...

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Article

Shopping mall tenants see turnover boost from advanced people counting tech

by Bill McCarthy on 06-13-18

Today, retailers in well-managed malls have an exciting new opportunity. Thanks to property owners investing in traffic counting and data analytics solutions to power improvements to their properties, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover. ShopperTrak’s latest market report, Mall traffic data grows mall success in...

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