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ShopperTrak Dispels “Retail Ice Age” Myth on Varney & Co

by ShopperTrak on 09-21-18

Top Rated Fox Business TV Show Features ShopperTrak’s Brian Field As the holiday season fast approaches, retailers are gearing up for their busiest and brightest time of the year. Stuart Varney, host of Varney & Co., the highest rated market program on television, talked with ShopperTrak’s own Brian Field, senior director of retail consulting practice,...

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Annual Holiday Prediction: The 2018 Top Ten Busiest Shopping Days

by Brian Field on 09-18-18

With children already back in school, the general public has fall fun top of mind – autumn leaves, Halloween trick-or-treating and those ever-popular pumpkin spice lattes. But U.S. retailers are already hearing the merry sound of holiday shopper traffic as they ramp up into another busy season. At ShopperTrak, we analyze the hard facts and...

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Six reasons why you’re crazy to ignore retail traffic analytics

by ShopperTrak on 08-28-18

Keeping your seat at retail’s top table takes constant reinvention. Rather than lose sales to the web, traditional brick and mortar retailers need to provide memorable experiences and fantastic service levels on the store floor. The best stores are becoming smarter and more streamlined for the consumer, and easier to manage for operations teams and...

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One step beyond: Where can traffic counting take you next?

by ShopperTrak on 08-28-18

To shore up your brick and mortar retailing, reading our new eBook is a must. How to incorporate retail traffic data into your strategy for growth [download] explores the many ways in which traffic counting and analytics can give stores the edge in today’s competitive and fast-evolving market. Labor optimization, store layout, operations planning, and...

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Amazon Prime Day Has Zero Impact on Store Traffic

by Brian Field on 07-05-18

As Amazon Prime Day approaches, we’ve explored what this now well-established retail event means for the wider retail community. Our conclusion is that, currently, store traffic is not affected at all by the web giant’s annual one-day flash sale. Amazon launched this mid-year promotion back in July 2015, reportedly the anniversary of the founding of...

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Shopping mall tenants see turnover boost from advanced people counting tech

by Bill McCarthy on 06-13-18

Today, retailers in well-managed malls have an exciting new opportunity. Thanks to property owners investing in traffic counting and data analytics solutions to power improvements to their properties, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover. ShopperTrak’s latest market report, Mall traffic data grows mall success in...

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Article

Shopping malls still win using retail traffic data

by Bill McCarthy on 06-13-18

Nordstrom’s new ‘Men’s Store’ in New York just opened its doors (12.04.18), offering massages, shaves, and classic cocktails in the Clubhouse Bar. And staying true to its omnichannel obligations, there’s even 24/7 click and collect. Nordstrom is fully embracing the ‘retailtainment’ and experiential nature of new retail, making sure there’s a wow factor, and that...

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Article

Customer Service Excellence Using Traffic Data

by Brian Field on 04-30-18

Analysts are correct to reject the alarmist headlines about the death of physical retail, but they are also right to emphasize it should be the end for boring, unexciting retailing experiences. As the industry navigates its way through a new era of consumer behavior that entails shopping journeys across multiple channels, the store becomes the...

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