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Black Friday 2019 post-game assessment: Year-on-Year uplifts

by Brian Field on 12-11-19

European countries experienced Year-on-Year traffic uplifts on Black Friday. However, our shopper visit data for retail stores and shopping centers in the US indicates a combined -3.6% decline for the two-day period of Thanksgiving and Black Friday compared to last year. There is no longer one way to shop on Black Friday. As omnichannel retail...

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Holiday peak shopping 2019/20: Our guide reveals the Top 5 predicted busiest days around the world

by ShopperTrak on 11-21-19

The holidays are bonanza time for Western retailers. Shopper numbers balloon, and stores enjoy a vital spike in annual sales. But when exactly will stores be busiest? As we head into the 2019/20 season our special report reveals the Top 5 predicted holiday peak shopping days across the globe. Why the rush? It’s the season...

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Rethinking telecom retail: Stunning new formats dialing success

by ShopperTrak on 10-14-19

When it comes to purchasing the latest smartphone, the shopper experience truly blooms in a physical store, and telecom retailers are capitalizing on the modern consumer’s fascination with lifestyle technology. Stores can reinforce a brand and convey elements in ways that online channels can’t. Customers can pick up the newest handset and test it in...

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5 ways to supercharge fashion store power hours

by ShopperTrak on 10-08-19

How to use traffic data to build apparel store service levels and boost conversions during power hours ‘Power hours’ provide fashion stores with a traffic adrenaline rush that can really pep up the bottom line. Visitor numbers peak at these lucrative, busiest times of the day; the shop floor is buzzing and customers are wide...

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Telecom Retail: 3 strategic questions in-store traffic data can answer for telecom retailers

by ShopperTrak on 09-25-19

With mobile technology evolving so fast, telecom retailers are working hard to meet newly-emerging customer needs. Shoppers often require specialist help when buying the latest handsets and accessories, setting up service contracts and loading apps. People counting technology can ensure the right numbers of sales assistants are available, and sales and service opportunities optimized. Our...

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Digging deeper: How to take your traffic data further

by ShopperTrak on 08-20-19

Here we undercover encouraging evidence that innovation in retail is impressing shoppers. Two thirds (66%) of consumers believe retail technology has improved the in-store experience, according to a new study by the National Retail Federation (NRF). Meanwhile, Forbes has cited 2019 as the year that the retail sector will master data science – in particular...

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ShopperTrak Retail Forum 2019 Recap

by ShopperTrak on 08-15-19

ShopperTrak, part of Sensormatic Solutions hosted a retail forum this week on the 99th Floor of Willis Tower, the first in a series of small events that included group discussions about what’s on the minds of leading retailers and best in show practices and methods for improving the customer experience. Following breakfast, the intimate and...

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Let’s Stop Worrying About Amazon Prime Day’s Impact on Store Traffic

by Brian Field on 07-31-19

A year ago, we wrote about how Amazon Prime Day didn’t have any perceptible impact on brick-and-mortar traffic. You can read what we wrote here. Another year – and still no change for in-store shopper behavior patterns. What we thought might have been interesting this year was that Amazon extended the day further this year...

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