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2017 Back-to-School Trends [Infographic]

by Bill McCarthy on 08-24-17

With back-to-school in full swing, it’s time to re-group, check in, and review incoming reports on 2017 back-to-school trends. Are you meeting company-wide sales goals? What about goals at the regional or market level? Are reported spending trends on track to match industry predictions? To aid in the post-BTS assessment process, check ShopperTrak’s 2017 back-to-school...

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How Mall Traffic Directly Affects Staffing, Labor Hours

by Bill McCarthy on 08-14-17

Understanding mall traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Article

Not Quite Textbook: 2017 Back-to-School Traffic Prediction

by ShopperTrak Editors on 08-03-17

With the bulk — 67.7% — of back-to-school shoppers planning to begin shopping during the 3-4 week period that precedes their school district’s designated start date, and a purported $83.6 billion up for grabs this year, it’s high time for brick-and-mortar retailers to tie up loose ends on back-to-school strategies, check in on 2017 back-to-school...

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Article

Top 5 2017 Retail Trends, from the Year Thus Far

by Bill McCarthy on 07-21-17

As the first half of the year comes to a close, a quick look back at the most significant 2017 retail trends that rocked the industry: from hybrid concepts to increased and varied levels of personalization. Retailers can safely assume that the 2017 shopper is no longer surprised by novel technological advances in the store, but shoppers...

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Increasing Retail Profitability Between Back-to-School and Black Friday

by Brian Field on 07-07-17

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Leveraging Data and Scheduling Associates, Key for Successful Retailers

by Brian Field on 06-30-17

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

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The Busiest Shopping Days for Brick-and-Mortar Retail

by Brian Field on 06-21-17

Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales. And, while...

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Article

ShopperTrak Retail Summit 2017 Recap

by Bill McCarthy on 06-15-17

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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