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Six Ways to Leverage Beacons and Improve Your Retail Environment

Beacons – everyone is talking about them. But what is the impact of this new technology? The answer is: it’s all about improving the user experience. Beacons are Bluetooth-based transmitters that can be used to offer location-based services. Smartphone apps can receive beacon signals and interpret them, expanding the user’s context. The unprecedented rise of...

Asif Khan
by Asif Khan on 8-26-15 in Technology
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What is BLE (Bluetooth Low Energy)?

There has been a lot of hype around Bluetooth Low Energy (BLE, aka Bluetooth Smart), in retail – especially throughout the past year and a half. However, many people are still in the dark about the emerging technology and find themselves asking the question: what is Bluetooth Low Energy? According to Business Insider, there will...

by Scott Roberts on 2-16-15 in Technology
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Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference. When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail marketing efforts, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your customers from a geospatial place. Although the four technologies share similarities, each...

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