Consumer Trends Archives - ShopperTrak
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End-of-Year Wrap Up: 2017 Retail Holiday Season Results

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through determining 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual...

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Midseason Briefing: Top 5 Holiday Traffic Highlights 2017

If, in the midst of all the holiday pandemonium, you happen to be a bit behind on your email, gift shopping or, say, online reading, then this post is exactly what you need. We’ve compiled a list of ShopperTrak holiday traffic highlights that’s sure to fill you in on the season’s top traffic trends. Without...

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Canadian Black Friday, Shopping Trends Analysis

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

Brian Field
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Takeaways: 2017 Retail Back to School Season

Busiest Days, Calendar Shifts, Effect of Prime Day on the Retail Back to School Season With the 2017 retail back to school season now firmly in the past and the holidays on the horizon, it’s time to thoughtfully record and analyze 2017 BTS performance. The importance of learning from operational triumphs and failures while they’re...

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ShopperTrak Retail Summit 2017 Recap

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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Top 9 Reasons to Attend ShopperTrak’s Retail Summit 2017

Join us on June 7 at the Palmer House Hilton in Chicago for ShopperTrak’s Retail Summit 2017, which provides retail leaders with 3 days during which to explore cutting-edge ideas, speak freely, question long-held assumptions, and work together to envision a future of retail that adapts to the preferences of contemporary shoppers. To learn more,...

by Bill McCarthy on 5-18-17 in Events
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Six Ways to Drive Store Associate Effectiveness

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Blending Physical and Digital Channels is Just the Beginning

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

Brian Field
by Brian Field on 4-27-17 in Industry Trends
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For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends
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Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends
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