Consumer Trends Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
Article

For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends
Article

Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends
Article

Brick-and-Mortar Suits Online Store Retailer, Bonobos

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: Dunn has added an experiential component to Bonobos, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobo’s brick-and-mortar alternative. The innovative spaces are...

Article

Examining the Power of Brick-and-Mortar through Pop-Up Shops

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

by Bill McCarthy on 3-31-17 in Industry Trends
Article

Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

Infographic

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...

Article

What’s Price Got to Do with It?

How a misguided emphasis on discounts causes brands to de-value themselves Recently, the New York Times published It’s Discounted, but Is It a Deal? How List Prices Lost Their Meaning, which explores the recurrent issues with the suggested retail price of an item and the subsequent discounts that are granted in order to spark a...

by Kevin Kearns on 3-10-16 in Industry Trends
Video

Drive Revenue in Retail: Then & Now [Video]

Hear from the founder of the shopper traffic industry, ShopperTrak’s Bill Martin, on changes he’s seen retailers implement in their stores throughout the past 20 years, and how data enables retailers to improve the shopper experience and drive revenue. The video also shares Martin’s insight into: What the next 20 years will bring for brick-and-mortar...

by Kevin Kearns on 1-6-16 in Industry Trends
Article

This Business of IoT: What You Need to Know

ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...

by Adan Pope on 10-13-15 in Technology
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