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Retail Analytics Benefits: 5 Retail Pros who need Traffic Data

by Bill McCarthy on 03-14-18

Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...

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4 Competitive Advantages of Retail Traffic Counting

by Bill McCarthy on 02-23-18

Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...

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Increasing Retail Profitability Between Back-to-School and Black Friday

by Brian Field on 07-07-17

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Six Ways to Drive Store Associate Effectiveness

by Brian Field on 05-10-17

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Does your Marketing Strategy Need Spring Cleaning?

by Bill McCarthy on 05-02-17

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

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Blending Physical and Digital Channels is Just the Beginning

by Brian Field on 04-27-17

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

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For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

by Bill McCarthy on 04-19-17

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

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Waiting in Lines and the Impact on Your Bottom Line

by Brian Field on 07-28-16

Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines. And, the average consumer can spend up to two years waiting in lines! Recently, the TSA has made headlines with horror stories, in which travelers waited, trapped in seemingly endless security lines. The results: missed flights, overnights at the airport, a very public...

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