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Customer Loyalty: Don’t Buy Your Shoppers’ Love

You love your shoppers, but do your shoppers love you? Retaining and creating loyal shoppers is a challenge for many retailers, but it’s one that demands attention – in fact, acquiring a new customer can cost up to five times as much as retaining an existing one. When designing loyalty programs, one common misstep is...

by Kevin Kearns on 2-12-16 in Industry Trends

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