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What’s Price Got to Do with It?

How a misguided emphasis on discounts causes brands to de-value themselves Recently, the New York Times published It’s Discounted, but Is It a Deal? How List Prices Lost Their Meaning, which explores the recurrent issues with the suggested retail price of an item and the subsequent discounts that are granted in order to spark a...

by Kevin Kearns on 3-10-16 in Industry Trends

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