marketing effectiveness Archives - ShopperTrak
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New Retail Summit Session: Optimizing Marketing Campaigns

Time is running out to register for Retail Summit 2016 in Chicago. ShopperTrak’s annual conference features all-star speakers, dynamic workshops and valuable networking opportunities. Here’s a taste of what you’ll learn in a new session that is designed specifically for marketing professionals, Optimizing Marketing Campaigns. During this interactive workshop, attendees will walk away with a...

by Kevin Kearns on 3-25-16 in Industry Trends

Top 3 Ways Retailers Use Market Data

Without knowing the context surrounding consumer behavior at the macro-level, it can be a challenge to realize what actions will drive more shoppers to your stores. “Knowing” means having the right data and applying it in the right ways to produce insights. Insights lead to action that improves business performance and outcomes. Market data is...

by Dana O'Neill on 8-27-14 in Industry Trends

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