Resourceso2o
Article

Retail Analytics Benefits: 5 Retail Pros who need Traffic Data

by Bill McCarthy on 03-14-18

Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...

Read More
Article

Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

by Bill McCarthy on 04-10-17

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

Read More
Article

Brick-and-Mortar Suits Online Store Retailer, Bonobos

by Bill McCarthy on 04-06-17

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: recently, Dunn launched an experiential component of the Bonobos brand, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobos’ brick-and-mortar alternative. The innovative...

Read More
Article

Online-to-Offline: Best Practices for Driving Omnichannel Engagement

by ShopperTrak on 09-09-15

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

Read More
Webinar

10 Tactics to Improve the Shopper Experience

by ShopperTrak on 08-19-15

On Tuesday, August 18, ShopperTrak participated in a webinar hosted by RIS News about the “New Rules of Customer Engagement in a Disrupted Landscape”, which focused on ways that retailers can engage with shoppers across the path-to-purchase in order to drive sales. Highlights include how to: Create compelling at-home browsing and shopping experiences Drive shoppers...

Read More