retail traffic Archives - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
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How Store Traffic Directly Affects Staffing, Labor Hours

Understanding in-store traffic is key to competing with the growth of online shopping. As retailers gear up for the holiday season, decisions about temporary staffing, labor hours, and how to staff individual stores could make or break the all-important fourth-quarter sales. Of course, everything in retail begins and ends with sales, notes Brian Field, senior...

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Increasing Retail Profitability Between Back-to-School and Black Friday

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Six Ways to Drive Store Associate Effectiveness

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Does your Marketing Strategy Need Spring Cleaning?

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

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Blending Physical and Digital Channels is Just the Beginning

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

Brian Field
by Brian Field on 4-27-17 in Industry Trends
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Brick-and-Mortar Suits Online Store Retailer, Bonobos

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: Dunn has added an experiential component to Bonobos, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobo’s brick-and-mortar alternative. The innovative spaces are...

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Examining the Power of Brick-and-Mortar through Pop-Up Shops

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

by Bill McCarthy on 3-31-17 in Industry Trends
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December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

Infographic

[Infographic] Back-to-School Season Trends 2016

In this 2016 Back-to-School Season Trends infographic, we’re bringing you insight into key economic and consumer trends that help set the stage for this year’s back-to-school season. Check out the infographic below to learn more about: Who is projected to shop, when, and through what channels How much will be spent – by item and shopper...

by Bill McCarthy on 8-17-16 in Industry Trends
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Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology
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