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Article

Focus on fashion: 2016 trends

by ShopperTrak on 11-30-15

Global fashion is a $1.2 trillion industry, and the opportunities for retailers and brands on the cutting-edge, continue to grow. However, the increase in shopper demands and ever growing number of sales channels make increasing market share a continual challenge. There’s been plenty of noise around what the catwalks will be showcasing in 2016, but...

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Article

Big data in retail

by ShopperTrak on 11-20-15

Data, data everywhere…but are you using it to its best effect? Big data is a hot topic in retail, and has been for some time. However, the conversations surrounding it have changed; we’re no longer talking about its theoretical benefits, instead we’re looking towards its practical application. What’s in store for big data in retail...

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