Resourcesshopping experience
Article

2017 Holiday Sales, Commentary and Operational Influence

by Bill McCarthy on 10-25-17

Undeniably, it is critical for retailers to examine 2017 holiday sales projections in conjunction with historical and anticipated traffic data. At ShopperTrak, we slice and dice retail traffic trends down to the store level, in order to produce insights that help brick-and-mortar retailers optimize operations and improve store performance, and while  our busiest holiday shopping days prediction is major piece...

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Six Ways to Drive Store Associate Effectiveness

by Brian Field on 05-10-17

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Article

Does your Marketing Strategy Need Spring Cleaning?

by Bill McCarthy on 05-02-17

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

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Brick-and-Mortar Suits Online Store Retailer, Bonobos

by Bill McCarthy on 04-06-17

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: recently, Dunn launched an experiential component of the Bonobos brand, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobos’ brick-and-mortar alternative. The innovative...

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Examining the Power of Brick-and-Mortar through Pop-Up Shops

by Bill McCarthy on 03-31-17

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

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Black Friday Weekend: Which Retailers saw High Traffic Performance?

by Bill McCarthy on 12-06-16

Certain retail categories saw greater opportunity and performance during Black Friday weekend. ‘Tis the season for shopping deals, steals, and discounts. As we reported in our previous post there wasn’t a major decline in shopper visits generally during this year’s Black Friday Weekend. However, we found that drilling into our Market Intelligence* tool revealed that a...

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The “Amazon Effect:” How Data and Analytics Help Retailers Compete

by ShopperTrak Editors on 01-11-16

In a recent article with Retail Information Systems (RIS), ShopperTrak’s Chief Product Officer, Chetan Ghai, wrote about how traditional retailers might benefit from taking a cue from the retail behemoth, Amazon. Ghai’s piece, The “Amazon Effect:” How Data and Analytics Help Retailers Compete, lays out best practices for retailers looking to learn from what Amazon...

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Leveraging Mobile to Drive Omni-Channel Retailing

by ShopperTrak on 05-14-15

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

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