Resourcestraffic data
Article

Not Quite Textbook: 2017 Back-to-School Traffic Prediction

by ShopperTrak Editors on 08-03-17

With the bulk — 67.7% — of back-to-school shoppers planning to begin shopping during the 3-4 week period that precedes their school district’s designated start date, and a purported $83.6 billion up for grabs this year, it’s high time for brick-and-mortar retailers to tie up loose ends on back-to-school strategies, check in on 2017 back-to-school...

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Article

Leveraging Data and Scheduling Associates, Key for Successful Retailers

by Brian Field on 06-30-17

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

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Article

ShopperTrak Retail Summit 2017 Recap

by Bill McCarthy on 06-15-17

Last week, Chicago played host to the 2017 ShopperTrak Retail Summit, which provided retail leaders with 3 days of cutting-edge ideas, meaningful insights, and actionable solutions to everyday problems — all while working together to envision a future of retail that adapts to the preferences of contemporary shoppers. Here are a few of the best moments...

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Article

Shoppertrak’s Annual Retail Summit, Welcome

by Bill McCarthy on 06-07-17

Exclusive conference explores how brick-and-mortar retailers can successfully navigate the changing retail landscape Now in its 13th year, ShopperTrak’s annual Retail Summit, a complimentary, retailer-only event at the Palmer House Hilton in Chicago, begins today.  The annual event provides retailers with thought-provoking insight into the retail industry – including commentary from industry experts and a closed...

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Top 9 Reasons to Attend ShopperTrak’s Retail Summit 2017

by Bill McCarthy on 05-18-17

Join us on June 7 at the Palmer House Hilton in Chicago for ShopperTrak’s Retail Summit 2017, which provides retail leaders with 3 days during which to explore cutting-edge ideas, speak freely, question long-held assumptions, and work together to envision a future of retail that adapts to the preferences of contemporary shoppers. To learn more,...

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Article

Does your Marketing Strategy Need Spring Cleaning?

by Bill McCarthy on 05-02-17

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organizations with an opportunity to drive profitability via a solid...

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Article

Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

by Bill McCarthy on 04-10-17

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

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Article

Brick-and-Mortar Suits Online Store Retailer, Bonobos

by Bill McCarthy on 04-06-17

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: recently, Dunn launched an experiential component of the Bonobos brand, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobos’ brick-and-mortar alternative. The innovative...

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