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China’s national celebrations are growing in global importance

by ShopperTrak on 02-24-15

Last week marked the start of the Year of the Goat or Sheep – creatures synonymous with shy, mild-mannered personality traits. However, the impact of this year’s celebrations was anything but shy, with Chinese New Year making bigger waves globally than ever before. The global spread of Chinese culture was certainly evident in images of...

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What is BLE (Bluetooth Low Energy)?

by ShopperTrak on 02-16-15

There has been a lot of hype around Bluetooth Low Energy (BLE, aka Bluetooth Smart), in retail – especially throughout the past year and a half. However, many people are still in the dark about the emerging technology and find themselves asking the question: what is Bluetooth Low Energy? According to Business Insider, there will...

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DOWNLOAD OUR LATEST EUROSHOPPER TRENDS REPORT : Q4 2014

by ShopperTrak on 02-12-15

The results are in for FootFall’s Q4 EuroShopper Trends Report. In Quarter 1 2014, we saw an increase in smartphone usage negatively impacting retail footfall, while the World Cup affected consumer activity in Quarter 2.In Quarter 3, several regions gained in confidence, which increased both footfall and retail sales. However, economic uncertainty within the Eurozone...

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NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

by ShopperTrak on 01-26-15

The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015. Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at...

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Your Guide To: Uncovering Amazing Customer Potential in 2015

by ShopperTrak on 12-02-14

There have been many challenges for retailers and shopping centres in 2014, not least making sense of the overwhelming stream of information we can now gather about shoppers. Retail today can be a classic case of not seeing the wood for the trees; customers leave a fingerprint wherever they travel, but bringing this information into...

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Black Friday isn’t just an online phenomenon, and offline opportunities are growing fast

by ShopperTrak on 12-02-14

Black Friday has long been a promotional phenomenon in the USA, but now the sales event is going global – and not just for online retailers. Started in the States as a means to kick-start Christmas sales, Black Friday is now one of the busiest retail events of the year. Indeed, Time Inc. notes that...

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Are retailers sleepwalking into a Christmas click and collect crisis?

by ShopperTrak on 12-02-14

Forget next day delivery – this festive season, more shoppers than ever will turn to click and collect for a convenient Christmas. But are retailers prepared for this onslaught of cross-channel activity? According to Verdict, click and collect will represent 12% of this year’s online spending in the UK alone. With the average ‘click and...

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3 Tips to Improve In-Store Conversion

by ShopperTrak Editors on 09-30-14

In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...

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