Black Friday Weekend In-Store Sales Update - ShopperTrak

Black Friday Weekend In-Store Sales Update

by Kevin Kearns on 12-1-15 in Holidays

Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated a projected $20.43 billion in total sales, which is an estimated 10.4 percent decrease versus 2014.

While in-store retail sales declined over the Black Friday weekend, the sales figures signal the elongation of the holiday shopping season and movement away from blockbuster days. Shoppers today are instead taking advantage of an overflow of sales and promotions and are shopping when and how they want. Consumers are no longer shopping on just the one day, but over the weeks and even months ahead of the Hanukah and Christmas holidays.

As we look ahead to a strong December, seven out of the top ten sales days still remain including “Super Saturday,” December 19.

Read the full press release for more information, which includes specific Thanksgiving Day and Black Friday sales data.

Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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