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Is Thanksgiving Day Shopping a Thing of the Past?

This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for Thanksgiving Day shopping. In past years, when many stores have raced to open as early as possible on Thanksgiving, it can be...

by Katie Twohy on 11-20-15 in Holidays, Popular Posts

A Portrait of the Holiday Shopper: What to Expect

Understanding your shoppers’ perspectives is critical during the holiday season. You must prepare not only for traffic spikes, but for a more demographically diverse shopper pool than at any other point throughout the year. ShopperTrak’s 2015 Holiday Shopper infographic examines holiday shoppers’ habits, expectations, and how their perspectives on shopping differ by generation. For greater...

by Kevin Kearns on 11-17-15 in Holidays, Popular Posts

The Path to Purchase: Understanding the Customer Journey

Understanding and engaging with shoppers along their path-to-purchase is more essential than ever in today’s dynamic retail environment. Although the stages of the customer journey – need recognition, information search, alternative elevation, purchase decision and post purchase – remain, shopper behavior in each stage has radically changed. The internet, combined with the growing number of...

by Kevin Kearns on 11-12-15 in Industry Trends

Deloitte: Embracing Retail Disruption

Deloitte University Press has released findings from its annual holiday survey focused on consumer interest and forecasting retail sales. Here’s a brief excerpt from the report titled Deloitte’s 2015 Holiday Survey: Embracing Retail Disruption: “Deloitte’s annual holiday forecast suggests holiday sales will increase 3.5–4 percent, with digitally influenced sales affecting 64 percent, or $434 billion, of...

by Kevin Kearns on 11-6-15 in Holidays

Applying Retail Analytics, Essential Steps

Retailers and mall owners juggle a variety of data sets to assess store operations, marketing efforts and customer behaviors, but, for many, it remains a challenge to act on the very insights that are outlined in different reports. In this new video, ShopperTrak’s VP of Professional Services, Kristin Kranias, discusses using traffic data as the...


Scheduling Associates to Traffic

While many consumers have yet to think about their holiday shopping, retailers have already estimated holiday hiring numbers, projected hours, and begun recruiting efforts. As retailers are checking items off of their holiday list and new staff members take the floor, it’s key that managers understand how to best leverage the additional support. And how...


2015 Top Ten Busiest Holiday Shopping Days

Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important. As more prepared and price-conscious shoppers start their holiday gift buying, gain insight into: Anticipated busiest (and slowest) days for traffic...

by Kevin Kearns on 10-20-15 in Holidays, Popular Posts

This Business of IoT: What You Need to Know

ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...

by Adan Pope on 10-13-15 in Technology

The Evolution of Retail Traffic Counting

Visual merchandising. Virtual merchandising. Endless aisles. Digital catwalks. Memory mirrors. Retailers are investing millions in new technologies to enhance the shopper experience and increase sales, putting a digital flare on in-store shopping. However, you still need an answer to the age-old question: does it work? More specifically, are the investments you’re making toward improving the...

by Chetan Ghai on 10-6-15 in Technology

The Changing Retail Landscape

The retail industry is becoming more complex and changing at an ever-increasing speed. Shifting demographics, new technologies, and better informed shoppers – among other trends – require retailers to reexamine their current strategies and adjust accordingly to meet new goals. Gain insight into the changing retail landscape and learn about three essential KPIs to evaluate...

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